J.Crew brands first partnered with the denim recycling program, "Blue Jeans Go Green," earlier this year and had such a great turn out, they've decided to extend their partnership.
Launched in 2006, Blue Jeans Go Green, is a recycling program that aims at recycling old worn out jeans. After being recycled the jeans get made into sheets with denim insulation. These sheets are then distributed all across the United States to local communities and organizations in need.
Over one million pieces of denim have been collected so far, and the insulation has been distributed to organizations such as Habitat for Humanity. Approximately 250,000 square feet of insulation are distributed each year and the Blue Jeans Go Green program has diverted over 600 tons of waste from landfills since its inception.
During the denim drive, customers were able to bring in a pair of old jeans to their local J.Crew or Madewell store. Once they donated their old pair of jeans to the drive, they were given $20 towards their next denim purchase in-store.
I love the concept of this program. Not only are you donating your old jeans for a good cause, but you also get a credit towards your next purchase of denim at one of your favorite stores.
Both brands have decided to extend their participation in the denim drive and J.Crew will host until December 31, 2014 and Madewell will host until January 31, 2015. Be sure to visit a store near you to help give back. To find your local participating J.Crew retail location, please visit jcrew.com, and for a Madewell store, madewell.com.
Disclosure: Although this has been a compensated sponsored post, All opinions are my own.
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