Beerman, Coors Light's New Holiday Hero! #HolidayGiftGuide

 The holidays are here and look a lot different than previous years with all of us still living in a worldwide pandemic. Our province is currently on lockdown, and it's stated that you spend the upcoming holidays with just your household. It's been a long year.  With lockdowns across Canada, this season may feel a little lonelier than usual with fewer friends and family around. 

Although we may be stuck at home, we can still get creative and find new ways to enjoy this holiday season. Who says all the fun stuff is just for kids!? Coors Light is celebrating with a festive new tradition made just for grownups. Introducing, Beerman, their perfectly imperfect holiday drinking buddy, designed to keep your beer cold and your spirits up!

This year has been stressful and uncertain about what may come next. Adults deserve to enjoy the holidays every bit as much as kids, especially after the amount of stress, worry, and high anxiety we all have been through. That’s why Coors Light is on a mission to create new and fun-filled holiday traditions. Introducing their newest holiday tradition for adults only, the Coors Light Beerman, the holiday hero we need in 2020. 

We were sent a case of Coors Light to help celebrate the introduction of Beerman and although there's been no snow this week where I am, it looks like snow is on the forecast soon. Canadians can get into the holiday spirit with Beerman, and create their own. Just roll up some snow, add some eyes, give him a couple of beers to chill and you’ve created a new holiday drinking buddy! We're pretty excited for the next snowfall so we can create our own Beerman for the hubby and me to enjoy together.


Check out the video above and you’ll notice he’s not your average holiday mascot...More importantly, Beerman is built for function over form, and anyone can replicate him with piles of snow and a few cans of Coors Light chilled to ice-cold perfection. We encourage you to build your own Beerman as you sit back and chill with a Coors Light in hand this winter season. A great way to keep you entertained while we stay home, stay safe, and help do our part. 

For more information about Coors Light and their newest holiday mascot, be sure to head to their website.

Disclosure: All opinions are my own. I received a case of Coors Light at no cost for the purpose of this post. No other compensation was received.

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